Featured Article : ‘AI Washing’ – Crackdown

The US investment regulator, the Securities and Exchange Commission (SEC), has dished out penalties totalling $400,000 to two investment companies who made misleading claims about how they used AI, a practice dubbed ‘AI Washing’. What Is AI Washing?  The term ‘AI...

Tech Insight : What Is Customer Journey Mapping Software?

In this tech insight, we look at what customer journey mapping is, its benefits, the challenges of using it, and also we look at some of the popular customer journey mapping software solutions available. What Is Customer Journey Mapping? Customer journey mapping...