If you ever find that you’re getting unwanted search results, you can quickly and easily narrow down the list by using the minus sign.

Here’s a classic example; let’s say that you’re interested in natural history and wanted to know more about a jaguar.

However, the (organic) results may display local Jaguar dealerships. You can modify your search with a negative keyword like this :

Jaguar -car.

Or even use several modifiers like this to suppress even more irrelevant results, like this …

Jaguar -car -vehicle -sales -garage

… and there you have it … more accurate search results.