Human content writers have surged in demand recently, as part of a broader effect, where ‘prompt engineers’ have seen salaries of $300,000.

LinkedIn’s figures show that job posts in English with references to “GPT” or “ChatGPT” have increased 21-fold since November 2022. Interestingly, after almost a year of generative AI and predictions that it could largely replace human creative and content writers, Freelancer.com’s quarterly report shows an increase in demand for ‘human’ freelance writing jobs.

ChatGPT 

Since ChatGPT was quietly released in November last year and quickly became the fastest-growing consumer app in history by February this year, generative AI products have been integrated into search engines and major platforms, e.g., Microsoft’s Copilot, Google’s Bard, and Duet AI. Multiple AI image generators and other AI products have also now been introduced with businesses discovering (and quickly adopting) and leveraging the power of generative AI to boost productivity, meet their content and creative needs, and to link together and leverage the power of apps like never before.

With chatbots like ChatGPT seemingly able to produce quality content at scale, on-demand, in a fraction of the time and for a fraction of the cost of human writers, many thought that freelancers would struggle to find work with their skills effectively being replaced by AI.

Strong Growth

However, according to Australian online job marketplace Freelancer.com’s quarterly report on jobs posted in its marketplace, jobs related to writing, content creation and marketing have been the fastest growing freelance jobs by percentage growth in Q3 of this year. For example, it reports that compared to Q2, copy typing jobs rose by 28.7 per cent, Microsoft Word projects rose by 24.7 per cent, search engine marketing was up by 24.1 per cent, and copywriting and ghostwriting both rose by more than 23 per cent.

This trend has also been echoed in data from US-based, worldwide employment website ‘Indeed,’ which reports that generative AI-related jobs posted on its platform increased by almost 250 per cent from July 2021 to July 2023.

Why? 

Tech and employment commentators are suggesting that the main reasons for this trend include:

– Small business may have seen and realised the power and potential of AI, but small business owners are time-poor, and need skilled freelancers to carry out the AI work for their projects.

– With businesses looking for ways to integrate AI into their business platforms, and with many freelancers being quick to learn and utilise AI tools to boost their productivity and skill base, businesses are seeking the support and help from these skilled freelance developers.

Opportunity To Become “Superskilled” 

Far from the automation of AI taking away their work, tech and employment commentators have noted how many freelancers have been able to learn, harness, and leverage generative AI tools to the point where they it has effectively made them ‘superskilled.’ For example, leveraging generative AI tools (e.g. chatbots and image AI image generators) has enabled freelancers to become expert-level in copywriting and creativity (images and videos), dramatically broadening their skill-base and capabilities, increasing their value in the market, and elevating them to now having some of the most in-demand skills. For example, in July, jobs for ‘Prompt Engineers’ were reported to have salaries of up to $300,000 attached.

It’s worth noting here, however, that to some extent, freelancers finding their AI skills in high demand may be at the expense of some in creative professions, such as artists, who are currently involved in legal battles to protect their skills and work over copyright issues relating to AI tools like image generators.

What Does This Mean For Your Business? 

The considerable increase in demand for human freelance AI skills reflects how AI is changing the tech job market. With time-poor businesses owners looking for help and support in leveraging AI in a value-adding way, freelancers who have up-skilled themselves and boosted their productivity by learning how to use AI tools now find themselves able to meet that demand and be well positioned for the future growth of AI.

For example, a recent (US) LinkedIn survey of executives found that 44 per cent intend to expand their use of AI technologies in the next year, with 47 per cent believing it will improve their productivity. Even though many tech freelancers may already have related degrees or experience, learning the new AI concepts and tools is now an important way that tech professionals can advance their careers.

That said, although freelancers can learn how to use AI tools, they will still need to know and to demonstrate how to use the technology in the right way in order to get work on a particular project. It’s also important to look at the sheer speed of developments in generative AI and how rapidly the market and tech jobs are changing to realise that we’re still really at the beginning, and that there’s a lot more to learn and more changes to come as AI alters the employment landscape all the way up the value chain.

October 10, 2023 : “A Thousand-Year Name Extension”

Around a thousand years before electronics, a monk called Poppo was asked to prove his faith, because Sweyn Forkbeard was having doubts about his baptism. Legend has it that Poppo proved his faith by holding a red-hot metal glove, yet he remained unharmed.

Sweyn Forkbeard’s father (King Harald Blátǫnn Gormsson) had already converted from paganism to Christianity although his conversion wasn’t what he was famous for. His place in the history books had been assured by uniting Norway and Denmark in AD 958, quite possibly giving him cause to smile.

If you’d seen his smile, you may have noticed that he had an off-colour dead-tooth which the sagas say were stained from eating blueberries, for Blátǫnn is old norse for “Blue-Tooth”.

A couple of weeks ago on 10th October, Denmark officially authorised the creators of Bluetooth technology to use the name and symbol of the aforementioned Danish King Harald “Bluetooth” Gormsson for a period of 1,000 years.

The modern technological version of Bluetooth was devised and named in 1996 when, in a spirit of collaboration, Intel, Ericcson and Nokia held a meeting to standardise short-range radio communications between electronic devices. The name was only supposed to be temporary until their marketing departments came up with another.

Intel’s Jim Kardach said “King Harald Bluetooth was famous for uniting Scandinavia just as we intended to unite the PC and cellular industries with a short-range wireless link.”

Three Business Take-Aways That Spring To Mind :

1 – Collaboration. Cooperation between related businesses means that synergy from the collective can be more productive than the sum of the parts.

2 – Vision. The inventors of Bluetooth had a clear goal : a wireless communication protocol that could connect devices across different industries, brands, and functionalities.

3 – Branding. If the name sticks, use it! In this case, they’re good for the next thousand years, so there’s no rush to change it now.

As an aside, the Bluetooth logo is derived from Viking runes and it’s a bind-rune merging “Hagall” (associated with the forces of nature and the universe, symbolizing disruption, change, and challenges) and “Bjarkan” (associated with growth, rebirth, and new beginnings). Both runes correspond to the initials of the 10th-century Danish king.

That’s something to think about next time you’re going around in circles, trying to connect devices and not going mad.

As featured in a recent Wall Street Journal report, iPhone thieves are exploiting a security setting called the ‘recovery key’ to permanently lock owners out of their own iPhones and gain access to their financial apps.

The method, however, hinges first upon ‘shoulder surfing’, i.e. looking over the iPhone user’s shoulder to get the passcode, or finding a way to make the device’s owner share their passcode. Once the passcode has been obtained, the thief uses it to change the device’s Apple ID, turns off “Find my iPhone” and resets the 28-digit recovery code (which was intended to be a security measure), thereby locking the owner out of their own device.

The advice to iPhone owners is to use Face ID or Touch ID when unlocking the phone in public, set up an alphanumeric passcode that would be very difficult for thieves to figure out, consider using the iPhone’s Screen Time setting to set up a secondary password, and to regularly back up your iPhone via iCloud or iTunes.

If you’d like to capture long web pages in their entirety, e.g. for use in documentation, presentations, or competitor analysis, Google Chrome has a lesser-known but built-in way for doing this. Here’s how it works:

– Go to the web page you’d like to capture.

– Press Ctrl + Shift + I (or Cmd + Option + I on Mac) to open Developer Tools, then Ctrl + Shift + P to open the Command Menu (right-hand side).

– In the search bar at the top (next to ‘Run >’) type “screenshot” and select “Capture full size screenshot”.

– The screenshot will be saved in your ‘Downloads’ folder as a PNG file

Google Cloud has announced in a blog post that if customers are challenged on copyright grounds through using its generative AI products (Duet AI), Google will offer limited indemnity and assume responsibility for the potential legal risks involved.

Why? 

With the many different generative AI services (such as AI chatbots and image generators) being powered by back-end neural networks / Large Language Models (LLMs) that have been trained using content from many different sources (without consent or payment), businesses that use their outputs face risks. For example, content creators like artists and writers may take legal action and seek compensation for LLMs using their work for training and which, as a result, can appear to copy their style in their output, thereby raising potential issues of copyright, lost income, devaluation of their work and more. Real examples include:

– In January this year, illustrators Sarah Andersen, Kelly McKernan, and Karla Ortiz filing a lawsuit against Midjourney Inc, DeviantArt Inc (DreamUp), and Stability AI, alleging that the text-to-image platforms have used their artworks, without consent or compensation, to train their algorithms.

– In February this year, Getty Images filing a lawsuit against Stability AI, alleging that it had copied 12 million images (without consent or permission) to train its AI model.

– Comedian Sarah Silverman joining lawsuits (in July 2023) accusing OpenAI and Meta of training their algorithms on her writing without permission.

– GitHub facing litigation over accusations that they have allegedly scraped artists’ work for their AI products.

– Microsoft, Microsoft’s GitHub, and OpenAI facing a lawsuit over alleged code copying by GitHub’s Copilot programming suggestion service.

Although all these relate to lawsuits against the AI companies themselves and not their customers, the AI companies realise that this is also a risky area for customers because of how their AI models have been trained and where they could get their outputs from.

What Are The AI Companies Saying In Their Defence? 

Examples of the kinds of arguments that AI companies being accused of copyright infringement are using in their defence include:

– Some AI companies argue that the data used to train their models is under the principle of “fair use.” Fair use is a legal doctrine that promotes freedom of expression by allowing the unlicensed use of copyright-protected works in certain circumstances. For example, the argument is that the vast amount of data used to train models like ChatGPT’s GPT-4 is processed in a transformative manner, which AI companies like OpenAI may argue means the output generated is distinct and not a direct reproduction of the original content.

– Another defence revolves around the idea that AI models, especially large ones, aggregate and anonymise data to such an extent that individual sources become indistinguishable in the final model. This could mean that, while a model might be trained on vast amounts of text, it doesn’t technically “remember” or “store” specific books, articles, or other content in a retrievable form.

– Yet another-counter argument by some AI companies is that while an AI tool has the ‘potential’ for misuse, it is up to the end-users to use it responsibly and ethically. This means that AI companies can argue that because they often provide guidelines and terms of service that outline acceptable uses of their technology, plus they actively try and discourage/prevent uses that could lead to copyright infringement, they are therefore (ostensibly) encouraging responsible use.

Google’s Generative AI Indemnification 

Like Microsoft’s September announcement that it would defend its paying customers if they faced any copyright lawsuits for using Copilot, Google has just announced for its Google Cloud customers (who are pay-as-you-go) that it will be offering them its own AI indemnification protection. Google says that since it has embedded the always-on ‘Duet AI’ across its products, it needs to put its customers first and in the spirit of “shared fate” it will “assume responsibility for the potential legal risks involved.” 

A Two-Pronged Approach 

Google says it will be taking a “two-pronged, industry-first approach” to this indemnification. This means that it will provide indemnity for both the training data used by Google for generative AI models, and for the generated output of its AI models – two layers of protection.

In relation to the training data, which has been a source of many lawsuits for AI companies and could be an area of risk for Google’s customers, Google says its indemnity will cover “any allegations that Google’s use of training data to create any of our generative models utilised by a generative AI service, infringes a third party’s intellectual property right.” For business users of Google Cloud and its Duet AI, this means they’ll be protected regardless against third parties claiming copyright infringement as a result of Google’s use of training data.

In relation to Google’s generated output indemnity, Google says it will apply to Duet AI in Google Workspace and to a range of Google Cloud services which it names as:

– Duet AI in Workspace, including generated text in Google Docs and Gmail and generated images in Google Slides and Google Meet.

– Duet AI in Google Cloud including Duet AI for assisted application development.

– Vertex AI Search.

– Vertex AI Conversation.

– Vertex AI Text Embedding API / Multimodal Embeddings.

– Visual Captioning / Visual Q&A on Vertex AI.

– Codey APIs.

Google says the generated output indemnity will mean that customers will be covered when using the above-named products against third-party IP claims, including copyright.

One Caveat – Responsible Practices 

The one caveat that Google gives is that it won’t be able to cover customers where they have intentionally created or used generated output to infringe the rights of others. In other words, customers can’t expect Google to cover them if they ask Duet AI to deliberately copy another person’s work/content.

The Difference 

Google says the difference between its AI indemnity protection and that offered by others (e.g. Microsoft), is essentially that it covers the training data aspect and not just the output of its generative AI tools.

Bots Talking To Each Other?

Interestingly, another twist in the complex and emerging world of generative AI last week were reports that companies are using “synthetic humans” (i.e. bots), each with characteristics drawn from ethnographic research on real people and using them to take part in conversations with other bots and real people to help generate new product and marketing ideas.

For example, Fantasy, a company that creates the ‘synthetic humans’ for conversations has reported that the benefits of using them include both the creation of novel ideas for clients, and prompting real humans included in their conversations to be more creative, i.e. stimulating more creative brainstorming. However, although it sounds useful, one aspect to consider is where the bots may get their ‘ideas’ from since they’re not able to actually think. Could they potentially use another company’s ideas?

What Does This Mean For Your Business? 

Since the big AI investors like Google and Microsoft have committed so fully to AI and introduced ‘always-on’ AI assistants to services for their paying business customers (thereby encouraging them to use the AI without being able to restrict all the ways its used), it seems right that they’d need to offer some kind of cover, e.g. for any inadvertent copyright issues.

This is also a way for Google and Microsoft to reduce the risks and worries of their business customers (customer retention). Google, Microsoft, and other AI companies have also realised that they can feel relatively safe in offering indemnity at the moment as they know that many of the legal aspects of generative AI’s outputs and the training of its models are very complex areas that are still developing.

They may also feel that taking responsibility in this way at least gives them a chance to get involved in the cases, argue, and have a say in the cases (particularly with their financial and legal might) that will set the precedents that will guide the use of generative AI going forward. It’s also possible that many cases could take some time to be resolved due to the complexities of the new, developing, and often difficult to frontier of the digital world.

Some may also say that many of the services that Google’s offering indemnity for could mostly be classed as internal use services, whilst others may say that the company could be opening itself up to a potential tsunami of legal cases given the list of services it covers and the fact not all business users will be versed in what the nuances of responsible use in what is a developing area. Google and Microsoft may ultimately need to build-in legal protection and guidance of what can be used to the output of their generative AI.

As a footnote, it would be interesting to see whether ‘synthetic human’ bots could be used to discuss and sort out many of the complex legal areas around AI use (AI discussing the legal aspects of itself with people – perhaps with lawyers) and whether AI will be used in research for any legal cases over copyright?

Generative AI is clearly a fast developing and fascinating area with both benefits and challenges.