Malicious bots now account for 37 per cent of all internet traffic, according to cybersecurity firm Imperva’s 2025 Bad Bot Report, with AI playing a central role in their rapid evolution.

For the first time in a decade, automated traffic (51 per cent) has overtaken human activity online. The rise of accessible AI tools has not only made bots more evasive and effective but also lowered the barrier for low-skilled attackers to launch simple, high-volume attacks.

Imperva warns that bots are increasingly targeting APIs, with 44 per cent of advanced bot traffic now focused on exploiting business logic. These bots scrape data, commit payment fraud, and hijack accounts, often bypassing detection by mimicking human users and leveraging residential proxies, browser spoofing, and CAPTCHA-solving AI.

Tools like ByteSpider (responsible for 54 per cent of AI-powered bot attacks), AppleBot (26 per cent), and ClaudeBot (13 per cent) are being spoofed to launch attacks. Meanwhile, account takeover (ATO) attacks have surged by 54 per cent since 2022, hitting sectors like financial services and telecoms hardest.

Imperva says businesses must urgently adapt by deploying advanced bot detection, securing APIs, applying rate limits, and monitoring for suspicious behaviour. With AI fuelling both the volume and sophistication of attacks, staying ahead requires constant vigilance and smarter defences.

In a UK first, energy giant RWE has successfully trialled bubble curtain technology at its Sofia Offshore Wind Farm to protect marine life from the noise generated during offshore wind construction.

A Breakthrough for British Waters

This kind of system, already in use across parts of Europe, is designed to dramatically reduce the impact of underwater noise during piling, i.e. the process of driving huge steel foundations into the seabed.

RWE and Hydrotechnik Offshore

RWE, one of Europe’s largest renewable energy firms, is leading the project. With decades of experience in power generation, the company has increasingly focused on sustainability and innovation within its global offshore wind portfolio.

At Sofia, RWE has partnered with Hydrotechnik Offshore, a noise mitigation expert known for its proven track record on bubble curtain systems. The offshore wind farm where the bubble curtain technology has been trialled by this partnership is Sofia, a 1.4GW project currently being built on Dogger Bank, some 195 kilometres off England’s north-east coast.

In a Special Area of Conservation

The RWE / Hydrotechnik Offshore collaboration marks a major leap in environmental responsibility, particularly in a zone as sensitive as the Southern North Sea Special Area of Conservation (SAC), where noise regulations are tightly controlled due to the presence of harbour porpoises.

Matthew Swanwick, RWE’s Sofia Project Director, described the trial as “a strengthening of our commitment to environmental responsibility,” adding that such technologies make it possible to develop offshore wind “with minimal impact on marine life.”

How the Bubble Curtain Works

As unusual as it sounds, a bubble curtain deployed in this way can actually be a precisely engineered solution. The curtain has been created in this case by laying a perforated hose in a ring (around 180 metres in diameter) on the seabed around the monopile installation site. When compressed air is pumped through the hose, this is what creates the dense column of rising bubbles that forms a barrier (kind of curtain of bubbles) in the water column.

How The Bubbles Stop Noise

The bubble curtain at the Sofia Offshore Wind Farm is intended to be used to protect marine life from the noise created during offshore wind construction. The bubbles reduce this noise by breaking up and slowing down the transmission of low-frequency sound waves that travel through the water during pile driving. The aim of reducing the underwater noise levels in this way is to minimise the kind of noises that are known to disorientate or harm marine mammals such as whales, dolphins and harbour porpoises.

For example, animals like the harbour porpoise rely heavily on ultrasound for navigation and hunting. Intense man-made noise can interfere with these natural systems, causing stress, behavioural changes, or even driving them away from their habitat. The bubble curtain helps to prevent that.

Why It’s Needed Now

The need for such measures has become more urgent as offshore wind scales up. Construction activities (especially piling) can generate underwater noise levels exceeding 200 decibels. Without proper mitigation, this can seriously disrupt sensitive marine ecosystems.

Also, with the Sofia project being built inside a designated SAC, the use of noise abatement technology was not just a preference, but a necessity. This is because the area is protected under EU conservation rules, and UK regulations also require developers to assess and mitigate environmental impact, especially to protected species.

It’s also worth noting here that public and regulatory scrutiny of offshore developments has increased in recent years, particularly as the UK ramps up its transition to net zero. It’s hoped, therefore, that innovative technology like this can help pre-empt opposition and reassure stakeholders that wind energy can expand without sacrificing ecological wellbeing.

Sofia and Sustainability

The bubble curtain isn’t the only sustainability win at the Sofia Offshore Wind Farm. For example, the £3 billion project is also packed with many other green firsts, including:

– Half of its 100 Siemens Gamesa 14MW turbines will use recyclable blades, which is the highest percentage seen in any major wind project to date.

– The project is deploying two world-first service operation vessels powered by methanol and batteries, slashing up to 10,000 tonnes of CO₂ emissions annually.

– RWE is also backing marine conservation initiatives, including a £25,000 donation to North Sea Conservation, which supports the Whitby Lobster Hatchery, and funding for Clean Planet UK to tackle ‘ghost fishing’ gear in UK waters. Ghost fishing gear includes lost/discarded lines, nets, traps etc.

This suite of sustainability actions looks like placing Sofia at the forefront of responsible offshore development.

How It’s Going So Far

It’s worth noting that the project is still under construction, with piling for the turbine foundations getting underway earlier this year. Offshore installations have been led by Van Oord’s jack-up vessel Aeolus, and by March, more than 60 foundations were already in place. The first turbine was installed soon after using Cadeler’s new Wind Peak vessel.

Bubble Curtain Results Promising

According to RWE, the bubble curtain was trialled during these early phases and delivered a notable reduction in underwater noise propagation, though specific decibel reductions have yet to be made public. However, Swanwick has confirmed that “initial results have been promising” and hinted that the technology may now become standard on future UK projects where marine biodiversity is at risk.

Globally, the system has already shown its worth. For example, it was previously deployed at Vattenfall’s DanTysk project in Germany back in 2013, and more recently at EnBW’s He Dreiht wind farm and the Vineyard Wind 1 project off the US coast. In each case, the bubble curtain has helped balance construction progress with environmental stewardship.

Why It Matters for the Industry

The successful UK deployment of bubble curtain technology is more than a scientific milestone because going forward, it could also change how offshore wind is built.

As construction ramps up on the UK seabed, with gigawatt-scale projects now the norm, concerns over marine impact have been growing. Developers are under pressure to deliver green energy without greenwashing. Technologies like the bubble curtain, therefore, offer a credible, science-based way to address these challenges.

It may also offer some commercial advantages. For example, projects that demonstrate strong environmental credentials are increasingly likely to win regulatory favour, attract funding, and maintain public support. That means early adopters like RWE may now be well-positioned to lead the next wave of sustainable infrastructure.

For the UK, which is targeting 50GW of offshore wind capacity by 2030, the lessons from Sofia could ripple far beyond Dogger Bank.

What Does This Mean For Your Organisation?

The deployment of bubble curtain technology at Sofia shows how sustainability and large-scale infrastructure can go hand in hand. By trialling and proving the effectiveness of this system in UK waters, RWE may have opened the door for wider adoption, not only in future offshore wind developments but potentially in other marine-based construction projects too.

For UK businesses involved in renewable energy, marine engineering, and environmental consultancy, this could be significant. For example, it shows that meeting environmental obligations doesn’t have to slow progress, and it can actually support it. As the offshore wind sector grows, demand for noise mitigation solutions and other responsible construction practices is likely to grow with it. This could create fresh opportunities for companies offering related services, equipment, and expertise.

At the same time, regulators and policymakers will, no doubt, be watching closely. The Sofia project could serve as a valuable case study in how early investment in environmental technology can reduce risks and build stakeholder trust. It also adds weight to the argument that the UK can lead not just in offshore wind capacity, but in how that capacity is delivered safely, sustainably, and in harmony with nature.

For conservation groups, the positive early results from Sofia may offer a note of cautious optimism. While challenges remain, this trial proves that mitigation efforts can be meaningful and measurable. For the public, whose support underpins the clean energy transition, it may help reinforce the idea that green energy doesn’t have to come at the cost of local ecosystems.

What’s happening at Dogger Bank is really a testbed for the kind of innovation that could define the next chapter of the UK’s net zero journey where sustainability is no longer a bolt-on, but a central part of how we build the future.

If you have something newsworthy to say then getting the right PR contacts to wire out your story has never been easier! This video shows how to compile a list of PR contacts automatically, thereby saving you significant time and hassle.

[Note – To Watch This Video without glitches/interruptions, It may be best to download it first]

Think your antivirus is enough? If your browser isn’t secure, your data, and even your logins, could be at risk. Luckily, tightening things up takes just a few minutes. Here’s how:

How to lock things down (Chrome example):

– Click the three dots in the top right, then go to Settings.
– Select Privacy and Security.
– Turn on Enhanced Protection under Safe Browsing — this gives you faster, smarter protection from phishing, dodgy sites, and harmful downloads.
– Go to Cookies and other site data, and choose Block third-party cookies for more private browsing.
– Scroll to Site Settings, then:
– Block pop-ups (unless you really need them).
– Disable camera and microphone access unless needed.
– Check permissions for location, notifications, and clipboard, and switch off anything that looks unnecessary.

Bonus steps:

– Install a reputable ad blocker (e.g. AdGuard – there are many others).
– Use a password manager instead of letting your browser save logins.
– Make sure automatic updates are enabled so you’re always running the latest security fixes.

Pro-Tip: These steps apply to most major browsers – Firefox, Edge and Brave all have similar privacy and security menus. Just search for Privacy settings in their menus and follow the same logic.

It’s been reported that fears of Trump-era tariffs hitting Chinese imports have sparked a wave of iPhone upgrades, with Apple hoping to offset price pressures by ramping up production in India.

However, in a recent update (changing daily it seems!) the Trump administration has exempted smartphones and computers from the recently imposed tariffs, including the 10% global tariff and the 125% tariff on China. This exemption also extends to other electronics like memory cards, solar cells, and semiconductors.

iPhone Sales Surge as Tariff Panic Takes Hold

Just a short time after President Donald Trump announced sweeping new tariffs on Chinese imports, it seems Apple stores across the US have been reporting a noticeable spike in iPhone upgrades. The catalyst has been the concern that the cost of new devices could soon rise sharply if Apple’s supply chain takes a direct hit.

For example, retail staff in several major cities have reported that shoppers appear to be acting pre-emptively, prompted by growing speculation that this latest wave of tariffs could disrupt pricing sooner than expected.

Warning

Although Apple hasn’t announced any official price changes, analysts have warned that production costs for devices like the iPhone 16 Pro could jump by over $250 if Chinese-made components are hit with the full weight of Trump’s tariff package. For buyers, the risk isn’t just higher prices, but it’s also the possibility of deals and trade-in incentives vanishing overnight.

As Dan Ives, Managing Director at Wedbush Securities points out: “If Apple passes on the full tariff burden, we’re looking at iPhones retailing for over $2,000,” adding “That kind of pricing would be a major shock to the system—especially in the US market.”

What’s Actually Happening With The Tariffs?

At the time of writing this article (11.04.25), President Donald Trump announced a sweeping set of tariffs targeting Chinese-made goods as part of what he’s dubbed an economic “Liberation Day.” Under this new regime, levies on certain imports have reportedly surged to a cumulative 145 per cent, with electronics, including smartphones, firmly in the firing line.

For Apple, the timing couldn’t be worse. For example, around 90 per cent of iPhones are still assembled in China, and the prospect of such sharp increases in import costs has sent alarm bells ringing. Analysts now estimate that tariffs alone could push the production cost of a high-end iPhone 16 Pro Max from $1,199 to over $2,100 if passed on to consumers. Also, if Apple were ever forced to shift final assembly to the US, the price could skyrocket to as much as $3,500 per device, an outcome most observers still see as unrealistic but not entirely off the table.

While Trump has pointed to Apple’s $500 billion investment pledge as proof that iPhone manufacturing could be repatriated, the fine print appears to tell a different story. For example, most of that spending is expected to go toward R&D and AI infrastructure, not assembly lines. As things stand, it’s been reported that Apple’s short-term solution was to ramp up production in India and fly devices to the US by charter jet! That sounds like an expensive (and not very environmentally friendly) workaround, but one that avoids the full impact of the China tariffs for now.

Behind the scenes, Apple is also said to be lobbying for an exemption, similar to the one it secured during Trump’s first administration. However, with no guarantee of success and political rhetoric heating up, the company may have little choice but to start factoring the cost of tariffs into its consumer pricing, if not now, then very soon.

Why It’s Hitting Apple So Hard

Quite simply, no other tech company is as exposed to this tariff storm as Apple. The iPhone accounts for roughly half of the firm’s total revenue, and its China-based supply chain (centred around Foxconn’s vast factories) has long been central to its global dominance.

That exposure has seriously spooked investors. For example, Apple’s shares fell 19 per cent over just three days last week, marking the worst such dip for the company in nearly 25 years! The combination of supply chain vulnerability, investor nervousness and potential consumer backlash has sent shockwaves through both Silicon Valley and Wall Street.

What’s Apple Doing About It?

Apple hasn’t made any official comment on the situation at this point, but sources close to the company suggest it is already taking steps to reduce its reliance on Chinese manufacturing, most notably by perhaps ramping up production in India.

In fact, the Wall Street Journal recently reported that Apple plans to redirect a significant share of its India-assembled iPhones to the US market as a short-term fix. Although India faces a 26 per cent tariff under Trump’s new policy, that’s still roughly half that imposed on Chinese goods, thereby making it seem to be a more viable alternative.

Building In India

Thankfully for Apple, it has been building up its Indian manufacturing base since 2017, initially focusing on older models and gradually moving towards assembling newer ones like the iPhone 15 and 16. In fact, Bank of America estimates Apple could make around 25 million iPhones in India this year, enough to supply about 50 per cent of US demand if redirected accordingly!

That said, even the India solution looks like it may have its limits. For example, Vietnam, another key site for Apple products like AirPods and Apple Watches, was slapped with an eye-watering 46 per cent tariff under the new plan. Also, moving large-scale production out of China entirely remains logistically (and financially) daunting.

The situation has led some analysts to joke that if consumers want a $3,500 iPhone, they may as well be made in the US, e.g. New Jersey or Texas.

What This Means for Apple’s Business Model

The tariff crisis presents Apple with a tough choice, i.e. absorb the extra costs and watch its profit margins shrink, or pass them on to consumers and risk a backlash.

Analysts say even a 30 per cent increase in iPhone prices could dent demand significantly, especially in mature markets where upgrades are already slowing. For Apple, which prides itself on premium pricing and tight margins, the threat to its bottom line is very real.

Also, there’s the question of investor confidence. The recent stock slide may only be the beginning if fears grow that Apple can’t adapt its supply chain fast enough to avoid future trade tensions. While the company has pledged to invest $500 billion in US manufacturing over the next four years, analysts remain sceptical about how much of that will directly impact iPhone production.

As Neil Shah, Vice President of Research at Counterpoint says: “There’s no easy way out,” and “Even moving 10 per cent of Apple’s supply chain out of China could take years and cost tens of billions. This is going to test Apple’s entire global strategy.”

What About Business Customers and Competitors?

For Apple’s business clients, ranging from SMEs to global enterprises, rising device costs could become a major headache. Many companies operate under bulk hardware contracts, and an across-the-board rise in iPhone prices could hit IT budgets hard. Many business owners also fear losing some of the attractive offers and deals they’ve been used to in better times.

Meanwhile, Apple’s competitors are watching closely. For example, Samsung and Google, both of which produce more of their hardware outside of China, may find themselves in a stronger position if Apple is forced to hike prices. Devices that were once considered too costly or too niche may suddenly look more attractive to price-sensitive consumers and businesses alike.

Even if Apple manages to dodge the worst of the tariff fallout, the current frenzy may have already exposed a key vulnerability in its strategy, i.e. an over-reliance on a region now sitting at the centre of a deepening geopolitical divide. The next few months could redefine where and how Apple makes its most iconic product, and at what price.

What Does This Mean For Your Business?

Whether or not iPhone prices spike in the coming weeks, the sudden rush to upgrade tells us one thing i.e., consumer and investor confidence in global supply chains is far more fragile than it once seemed. For Apple, this tariff-driven panic has highlighted just how exposed it remains to international political swings, despite years of effort to diversify its manufacturing base.

For now, Apple’s (reported) strategy of flying in India-made iPhones to dodge China-focused tariffs might offer a temporary cushion. However, the scale and speed of Trump’s latest trade measures suggest that piecemeal solutions may no longer be enough. If production costs continue to rise, Apple may have little choice but to rethink both where it builds its devices and how it prices them, especially in core markets like the US, where consumer resistance to steep price hikes could quickly translate into lost sales.

For UK businesses, particularly those that issue iPhones through corporate mobile contracts or manage large device fleets, any upward shift in pricing could, of course, create budgetary pressure. Procurement cycles may, therefore, need to shorten, upgrade plans may be re-evaluated, and conversations around alternative suppliers could gain ground. With the whole tariff situation, supply chain disruption and global pricing volatility inevitably spill over, especially when the product in question is as globally embedded as the iPhone.

Meanwhile, rivals like Samsung and Google may be able to gain a little ground, though not without their own challenges. Samsung, for example, relies heavily on production in Vietnam, which has also been hit with a 46 per cent tariff under Trump’s new plan. Even so, with a more diversified supply chain and broader pricing range, these competitors may still appeal to businesses and consumers looking for more flexible or less exposed alternatives.

Apple, for all its brand loyalty, is facing a moment of reckoning, not just on pricing, but on the sustainability and resilience of its entire business model. What began as a tariff story may, therefore, trigger a much deeper shift in the balance of power across the global tech landscape.

In this Tech Insight, we look at Microsoft’s newly promoted set of seven Windows 11 tips—designed to help users get more from the operating system ahead of Windows 10’s looming end-of-life deadline.

Hoping To Smooth The Upgrade Path

With support for Windows 10 set to end on 14 October 2025, Microsoft is stepping up efforts to showcase the benefits of its newer Windows 11 OS. The latest push is all about encouraging users to explore Windows 11’s built-in features, from multitasking tools to biometric login, in the hope of smoothing the upgrade path and unlocking better everyday experiences.

For businesses, these seven tips may seem minor at first glance but, taken together, they may be seen to reflect a growing emphasis on usability, focus, and personalisation. These are traits that can support productivity and security across both office and remote work environments.

So, what exactly are the tips, and what value do they offer?

1. Make the Start Menu Your Own

Microsoft’s first tip focuses on the Start Menu, which has shifted from its traditional left-hand corner to a sleek, centralised layout in Windows 11. The company recommends personalising it by pinning frequently used apps, rearranging shortcuts, and resizing tiles to suit individual workflows.

For organisations standardising device setups across teams, this functionality allows for cleaner, more consistent interfaces, thereby helping users find what they need faster.

Adopting this tip could improve navigation efficiency and can be customised to match common app usage per role or department.

2. Master Snap Layouts for Multitasking

Snap Layouts allow users to arrange multiple apps and windows on-screen with ease. Hovering over the maximise button reveals several layout options, such as side-by-side or grid views.

This is particularly useful for professionals working across several platforms simultaneously, e.g. spreadsheets, emails, browsers, and collaboration tools.

This tip could have value in reducing screen clutter and enhancing productivity for multi-tasking roles, even on single-display setups.

3. Create a Desktop for Every Project

Windows 11 supports multiple desktops, allowing users to group open apps and documents by task or project. For example, one desktop can house a user’s day-to-day admin work, while another holds presentations or creative tools.

Switching between desktops is as simple as pressing Windows + Tab, offering a smooth way to stay organised, especially in project-based roles or client-facing work.

This tip could help users maintain context and stay focused across varied workstreams without overwhelming a single workspace.

4. Use Widgets to Stay Updated

Widgets provide a snapshot of useful updates like weather, news, calendar appointments, and task lists, all accessible via a swipe or the Windows + W shortcut.

Microsoft pitches this as a way to streamline day-to-day information needs without opening multiple apps. Users can customise what they see and remove any widgets they don’t need.

Making more use of widgets could be ideal for quick, on-the-go updates, particularly for team members juggling schedules, appointments, or news-based roles.

5. Use Focus Sessions to Minimise Distraction

Focus Sessions, found within the Clock app, allow users to set structured time blocks for concentrated work. They sync with Microsoft To Do and reduce notifications during each timed session.

This tip supports better time management, encouraging workers to break large tasks into manageable chunks and avoid common distractions.

Using Focus Sessions could encourage better concentration habits and support mental well-being, particularly in hybrid or home-based settings.

6. Log In with Windows Hello

Windows Hello replaces passwords with biometric authentication e.g., facial recognition or fingerprint scanning, provided the device supports it.

Microsoft highlights this as a faster, more secure login method that also cuts down on password fatigue and reduces the risk of compromised credentials.

Using Windows Hello could strengthen endpoint security, simplify login workflows, and reduce password-related support issues, all of which could be of real value to businesses.

7. Enable Dark Mode for Comfort

Although it may sound like it, Dark Mode isn’t just a design choice, but is actually a feature designed to reduce eye strain, especially in low-light settings or during extended screen use. Windows 11 offers a system-wide toggle under Personalisation settings.

Users working late or on portable devices may find Dark Mode more comfortable, helping to reduce visual fatigue.

Using Dark Mode could actually improve long-term comfort for screen-heavy roles and can reduce energy consumption on OLED displays.

Why These Tips Matter

Together, these seven tips could be seen to demonstrate how Windows 11 is evolving beyond just a visual upgrade. They highlight Microsoft’s efforts to align the OS with modern working needs, prioritising comfort, personalisation, and smarter workflows.

For IT managers and business leaders, they also present an opportunity to:

– Improve the onboarding experience for new Windows 11 users.

– Drive better day-to-day productivity through built-in tools.

– Strengthen device-level security with passwordless login.

– Encourage healthier digital habits across teams.

The key here is raising awareness, i.e. while these tips are all native to the operating system, few are actively promoted during setup, and many users still don’t explore them fully without guidance.

Not Without Challenges

Despite Microsoft’s efforts, for many people the road to better Windows 11 adoption isn’t entirely smooth.

For example, while some features, like Snap Layouts and Focus Sessions, are underused simply because users don’t know they exist, others (such as Windows Hello) require compatible hardware that may not be standard across all fleets. Also, while personalisation is encouraged, a lack of training or policy guidance could lead to inconsistent user experiences.

There’s also the broader challenge of change management. Businesses still on Windows 10 may face staff resistance to visual shifts like the central Start Menu or the introduction of widgets. Without clear benefits being communicated, users may default to old habits or disable new tools entirely.

For organisations managing hybrid or remote teams, this could mean greater emphasis on setup guides, onboarding materials, and hands-on support during the transition.

What Does This Mean For Your Business?

Microsoft’s seven tips serve as a reminder that Windows 11 isn’t just about aesthetics, but is also about functionality, productivity, and preparing users for a more flexible, digital-first way of working. The operating system is already packed with features designed to make daily tasks easier and more secure, but these benefits only actually materialise when users know where to find them and feel confident using them.

For UK businesses in particular, the timing matters. With the Windows 10 support deadline fast approaching, organisations are under pressure to modernise their desktop environments without causing unnecessary disruption. If applied well, Microsoft’s tips could ease that transition, helping teams get to grips with new interfaces and routines more quickly. In hybrid and remote contexts, where consistency and self-sufficiency are key, small gains in usability and performance can translate into real operational value.

That said, the success of this guidance will depend heavily on how well it’s communicated, not just by Microsoft, but by IT teams, MSPs, and internal champions. Raising awareness is one thing but embedding new habits across diverse user groups is another. Businesses that invest in upfront user education, clear setup protocols, and device standardisation will be better placed to unlock the full value of Windows 11’s toolset.

For Microsoft, this latest push is both practical and strategic. By encouraging users to make the most of what’s already under the hood, it positions Windows 11 as a platform that’s ready for the future, not just a necessary upgrade, but a smarter way to work. Whether that message sticks will depend on how well the tech is backed by real-world support, and whether users can see clear advantages in making the switch. For now, the tools are there – it’s just a question of how many take the time to use them.